A Great Sales Funnel 2012!
To make the sale, your company needs a systematic approach to developing business opportunities. Sales people, also known as Business Developers, live by what is referred to as a Sales Funnel, or Sales...
View ArticleThe Documentation Prerogative
Why having a CRM solution is so important. We frequently mention in our articles how important Customer Relationship Management (CRM) solutions have become for effective marketing and business...
View ArticleYou’ve Got Mail!
E-mail marketing has always been, and continues to be, an important direct and relations marketing tool. It is not only (almost) free, but helps your brand in reaching out to thousands of leads,...
View ArticleAre You a Hunter or a Farmer?
Businesses need two types of business developers to acquire and nurture business relationships. There are two types of business developers: the Hunters and the Farmers. A successful sales organization...
View ArticleOut of House
Should you outsource your marketing organization? Outsourcing non-core business functions such as accounting, bookkeeping, or human resources management is gaining momentum in Jordan as more and more...
View ArticleSocial Butterfly
Is Social Media Marketing the right communication tool for your business? Without a doubt, Social Media Marketing (SMM) has been, and remains, the hottest trend marketing has seen in a long time. It’s...
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Personal Grooming
How to market yourself for that perfect job. When most people think of marketing, they do so in terms of brands, products, services, values, and what have you. Marketing is rarely acknowledged as a...
View ArticleWhen the Going Gets Tough, the Tough Get Going
Going through a prolonged period of economic challenges, we see different brands reacting in varying ways to cope with slow sales and declining profits. While some brands react in a rather traditional...
View ArticleBack to Basics
Have you ever noticed how some entertaining commercials fall victim to your amnesia? Here’s how you can create an effective advertisement. It happens with many print ads: great visuals, catchy...
View ArticleYour Online “Presence”
If your organization doesn't have an adequate online presence, your competitors do. Here are a few tools that you can use to your advantage. Online-absent organizations may find it difficult to be...
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